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Cake Ventures

San Francisco, California · Invests in US; North America · Website

Pre-SeedSeedConsumer Apps & SocialE-commerce & MarketplacesB2B SaaSAI & Machine LearningData & AnalyticsHealthcare & BiotechHealthcare & Digital HealthEdTechAgeTech & LongevityInsuranceRobotics & AutomationManufacturing & Industrial

Thesis

We invest in founders with global ambitions creating products that meet tomorrow's internet users' needs through demographic change. Focus on aging & longevity, spending power of women, and the new majority (majority-minority shift).

Likely not a fit for

Not interested in pure gambling games, hardware-only plays, or traditional enterprise software without demographic differentiation.

How they invest

Lead or follow
Leads or follows
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Solo GP

Partners & team

2 contacts on file

MW

Monique Woodard

General PartnerFounder & Managing Director · Primary contact

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LinkedIn profile

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SC

Shaherose Charania

PartnerPartner

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Portfolio

Death ClockHealthcare Digital

The official Death Clock™. Join over 1 million people using our clinical-grade AI to predict their death date and add years to their life.

On GuaranteedHealthcare Digital

Guaranteed’s AI platform powers eligibility detection, risk stratification, and care navigation workflows that make serious illness programs drive better outcomes for plans, providers, and patients alike.

TendercareHealthcare Digital

Tendercare is a free smart care system that empowers anyone to confidently and capably care for their aging loved ones.

Frame FertilityHealthcare Digital

Frame Fertility provides personalized virtual care, coaching, and care navigation for individuals on their fertility journey, partnering with OB/GYNs and fertility clinics to deliver tailored support and resources.

Eli HealthHealthcare Digital

Eli Health provides an at-home hormone monitoring system that allows users to check their hormone levels in real-time through saliva testing, offering insights into their hormonal health.

Sol HealthHealthcare Digital

Sol Health offers personalized therapy to Gen Z for $30/session by connecting them with therapists-in-training. Our mission is to address the root cause behind the mental health crisis today: the nationwide therapist shortage.

AsterClimate Clean Energy

Aster is a venture capital firm specializing in deep tech, industry, and climate. For over 25 years, we have been backing visionary entrepreneurs who are shaping a better future. Our expertise lies in turning breakthrough technologies into large-scale industrial solutions.

PamperEcommerce Marketplaces

Pamper Nail Gallery offers a variety of custom press-on nails, including themed collections, seasonal designs, and nail jewelry. They provide options for personalized requests and have a focus on trendy and artistic nail designs.

Shop McMullenEcommerce Marketplaces

McMullen is a luxury omni retailer supporting emerging designers from around the world.

SnackFood Beverage

The Snack Company is your go-to destination for unique food products, including pickled products, specialty olives, sauces, snack mixes, and fudge. Sourced from Canada and beyond, our specialty products are crafted with love, aiming to connect snack enthusiasts through exceptional flavors and products.

RaresEcommerce Marketplaces

Rares is the online community and marketplace for investing in ultra-rare, vintage and collectible sneakers. Buy, trade and engage. Build your portfolio and your wealth. Invest in the Culture!

JoshinHr Tech Work

Joshin is a modern support solution for disability and neurodivergence. Our customized blueprints for compliance, employee growth, and tailored support help you deliver a best-in-class employee experience to boost engagement, productivity, and retention.

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Research briefRead more
Cake Ventures Research Investment Thesis Cake Ventures is a specialized early-stage venture capital firm founded in 2021 that invests in founders with global ambitions who are creating products addressing the needs of tomorrow's internet users through demographic change. The firm is uniquely positioned at the intersection of technology and newly powerful consumer groups, betting on companies that

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