Forerunner Ventures
San Francisco, California · Invests in US · Website
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🔒 $•• – $••Thesis
Investing at the intersection of Invention & Culture. We back founders building category-defining consumer companies where technology breakthroughs meet emerging human behavior. We see inflection points before they're consensus by tracking both emerging technology capabilities and emerging consumer demands.
Likely not a fit for
No legacy consumer businesses without technology leverage, non-consumer verticals, commodity consumer products, or founders without clear vision for category disruption
How they invest
- Lead or follow
- Usually leads
- Typical decision
- ~2 weeks
- Warm intro
- Not required
- Involvement
- Takes a board seat
- Fund status
- Actively deploying
- Decision process
- Partnership vote
Partners & team
10 contacts on file
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Chime is a financial technology company that provides fee-free banking services, including checking and savings accounts, credit building, and cash back rewards. It aims to help everyday people manage their finances without unnecessary fees.
Hims & Hers is a telehealth company that provides personalized healthcare solutions, connecting users with licensed medical providers for a range of services including sexual health, skin care, mental health, weight loss, and hair regrowth. The platform emphasizes a customer-centric approach, allowing users to receive tailored treatment plans and 24/7 access to their Care Team through mobile apps.
Warby Parker is an innovative eyewear company that aims to provide high-quality, stylish prescription glasses at affordable prices. Founded to disrupt the traditional eyewear industry, they offer a direct-to-consumer model that includes a variety of eyewear products, including eyeglasses, sunglasses, and contact lenses, while also committing to social responsibility through their Buy a Pair, Give a Pair program.
Dollar Shave Club offers a subscription service for razors and grooming products, providing convenience and cost savings for consumers looking for shaving essentials.
Known brings together science, technology, & creativity to set a new standard for modern marketing. Ad Age A-List Winner.
KiwiCo offers hands-on learning experiences for kids through subscription boxes filled with science, art, and engineering projects tailored for various age groups.
Monarch Money is a comprehensive financial management platform that enables users to track their spending, budget effectively, and plan for future financial goals. Designed for both individuals and financial professionals, it offers real-time visibility into clients' finances, facilitating collaboration and informed decision-making.
Decagon is a company that specializes in developing advanced data logging solutions and sensors for environmental monitoring and agricultural applications. Their products are designed to provide accurate measurements for soil moisture, temperature, and other critical parameters to help optimize farming practices and resource management.
Fay is an Italian designer brand known for its men's, women's, and children's clothing, offering high-quality, stylish collections. The brand emphasizes elegance and versatility.
Fora is a community-driven platform that enables curious explorers to discover cool products related to their hobbies while connecting with like-minded enthusiasts. Operating over 1,000 communities, Fora aims to restore authenticity to the Internet by facilitating knowledge sharing and informed decision-making.
Headway Technologies, Inc. has been at the forefront of innovation in the recording head industry for over 31 years. The company focuses on developing advanced solutions that enhance disk storage capacity while ensuring reliability and data integrity, catering to the growing demand for data storage.
Hims & Hers is a telehealth company that offers a variety of health and wellness products, including prescription medications and over-the-counter treatments, primarily focused on sexual health, hair loss, and skincare.
Recent activity
- Apr 2026
Casa
Series A · Lead
- Mar 2026
depthfirst
Series B · Participated
- Jan 2026
humansand
Seed · Lead
- Dec 2025
Dazzle
Seed · Lead
- Dec 2025
Known
Seed · Lead
- Dec 2025
Teal Health
Seed · Lead
- Dec 2025
Slingshot
Seed · Lead
- Dec 2025
Hero
Seed · Lead
Forerunner Ventures in the news
Business Insider
What's the next big thing in social media? Meet 22 top VCs placing bets.
1 month ago
Fortune
Town’s AI assistants learn your life—Andreessen Horowitz and Forerunner just backed the vision with $55 million
3 months ago
Forbes
Kirsten Green
3 months ago
The New York Times
Can This Start-Up Automate Home Maintenance?
4 months ago
Pulse 2.0
Casa Raises $27 Million To Automate Home Maintenance For Monthly Members
4 months ago
inc.com
2 Uber Veterans Just Raised $27 Million to Change the Way You Maintain Your Home Forever
4 months ago
BeBeez International
Italy’s angels & incubators and venture capital weekly roundup. News from Depthfirst, Meritech Capital, Forerunner Ventures, The House Fund, Accel, Box Group, Liquid 2 Ventures, Alt Capital, Mantis VC, and more – BeBeez International
5 months ago
Business Wire
Applied AI Lab depthfirst Announces $80 Million in Series B Funding
5 months ago
The Motley Fool
Forerunner Ventures Builds $227 Million Position in Chime Financial, According to Recent SEC Filing
5 months ago
TechCrunch
Marissa Mayer’s new startup Dazzle raises $8M led by Forerunner’s Kirsten Green
8 months ago
01net
Marissa Mayer’s New Startup Dazzle AI Raises $8 Million Seed Round
8 months ago
Pulse 2.0
Mindtrip: New Strategic Investments Raised From Capital One Ventures And United Airlines Ventures
8 months ago
Mintz
Mintz Advises Andromeda Robotics on Venture-Led Series A Financing
Sep 2025
The Information
Forerunner’s Green: ‘Virality’ Won’t Last for Some Consumer AI Startups
Jun 2025
WSJ
Exclusive | Consumer VC Brian O’Malley Raising Capital for New Firm Tactile
Mar 2025
inc.com
What Forerunner Ventures Looks For in Consumer Startups: Vision, Magnetism, and Unfair Advantages
Feb 2025
Venture Capital Journal
Forerunner focuses on AI in consumer companies with Fund VII
Nov 2024
PitchBook
Forerunner, consumer tech VC that backed Warby Parker, Away, raises $500M Fund VII
Nov 2024
newcomer.co
VC Returns Revealed: Fund Performance for Sequoia, IA Ventures, USV & More
Feb 2024
CreatorIQ
Making the Right Bets: How Forerunner Ventures Closed a $1B Funding Round by Anticipating What Consumers Want Next
Aug 2023
TechCrunch
Forerunner Ventures sees a future full of ‘digitally native franchises’
Jul 2023
Forbes
How To Prepare The Perfect Pitch For Venture Capitalists, Forerunner Ventures’ Kirsten Green Explains
Oct 2021
Fortune
Kirsten Green’s Forerunner Ventures raises a new $500 million fund amid the pandemic
Jul 2020
modernretail.co
Forerunner Ventures’ Eurie Kim: You’re not going to get clarity at an early stage startup
Dec 2019
ABC News - Breaking News, Latest News and Videos
Venture capitalist behind Glossier, Warby Parker, on how to pitch your company
Dec 2018
The Business Journals
Kirsten Green's Forerunner Ventures raises $350M
Oct 2018
Time Magazine
Meet the Woman Funding the Valley’s Hottest Shopping Startups
Jul 2017
The New York Times
A Rare Venture Capitalist — Female and Retail-Focused (Published 2017)
Mar 2017
Forbes
How Forerunner Ventures' Kirsten Green Crashed Silicon Valley's Boys' Club To Become Retail's Top VC
Nov 2016
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