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Goodwell Investments

Amsterdam, Netherlands · Invests in Africa; Europe · Website

Thesis

Do well by doing good: invest in scalable companies providing essential goods and services to underserved populations in Africa, delivering both competitive financial returns and measurable social impact. African inclusive-growth businesses demonstrate resilience and provide huge commercial opportunities.

Likely not a fit for

Goodwell avoids luxury goods, extractive industries, and businesses that do not directly serve low-income populations. Not interested in pure financial engineering.

How they invest

Lead or follow
Usually leads
Typical decision
~2 months
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

5 contacts on file

WV

Wim van der Beek

General PartnerFounder and Managing Partner · Primary contact

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LinkedIn profile

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EB

Els Boerhof

General PartnerManaging Partner

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e•••@pl•••.nl

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NB

Nico Blaauw

Platform & OpsPartner of IR and Marketing and Communications

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LO

Lilian Oyando

PartnerAssociate Partner, Investment Team - East Africa

+ Pitch
NM

Neo Maruatona Ratau

PartnerAssociate Partner in Investments, Investment Team - South Africa

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Portfolio

Tomato JosFood Beverage

Tomato Jos is a fully integrated tomato farming and processing company in Nigeria, focused on producing high-quality tomato paste and supporting local farmers.

Chicoa Fish FarmFood Beverage

Chicoa is a sustainable aquacultural business based in Mozambique, that addresses the protein deficit in sub-saharan Africa through producing Tilapia fish for market sales.

Origen FreshFood Beverage

Origen Fresh produces a wide range of high-quality 100% natural oils, including vegetable and essential oils, extracted using chemical-free methods to retain essential nutrients.

Complete FarmerAgetech Longevity

Complete Farmer is an all-in-one platform digitizing agriculture from supply to demand, connecting food growers, buyers, and consumers. It provides expert agronomic support, access to farm services, and a marketplace for cash crops.

Souk FarmsFood Beverage

A premier grower and exporter of fresh horticultural produce from Rwanda, serving markets in Europe, the Middle East, and locally. Committed to sustainable farming practices and community development.

EA FoodsFood Beverage

EA Foods is a leading data and tech-driven food distribution company in Tanzania, focused on improving market access for farmers and providing a wide range of fresh produce to various businesses.

Good Nature AgroAgetech Longevity

Good Nature Agro is an innovative agricultural social enterprise that empowers small-scale farmers in Africa by providing high-quality legume seeds and commodities, helping them transition from poverty to the middle class.

Baobab NigeriaFintech Payments

Baobab Nigeria is a financial services provider that has been recognized as the Microfinance Bank of the Year at the Banking and Financial Institutions Awards. They focus on empowering individuals and businesses through tailored financial solutions.

PagaFintech Payments

Paga is a financial technology company that provides a platform for sending money, making payments, and banking in multiple currencies, primarily targeting the African market. It leverages mobile technology to offer financial services to both banked and unbanked populations.

OnafriqFintech Payments

Onafriq is a pan-African payments company which enables interoperable cross-border and domestic digital payments, connecting mobile money users to each other, bank accounts, MTOs, enterprises, and a world of new possibilities.

Inclusivity SolutionsFintech Payments

Inclusivity Solutions is a B2B2C insurtech that designs and delivers embedded insurance solutions for emerging African consumers.

MusoniFintech Payments

Musoni is a digitalisation partner for microfinance institutions, providing cloud banking solutions to improve efficiency and reduce costs.

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Research briefRead more
Goodwell Investments Research Investment Thesis Goodwell Investments operates on a founding principle of "Do well by doing good." The firm is dedicated to improving access to high-quality goods and services for low-income and underserved populations across Africa and India. Rather than maximizing profits alone, Goodwell combines strong financial returns with measurable social impact, supporting en

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