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Greycroft

New York, NY; Los Angeles, CA; San Francisco, CA · Invests in US; Europe; MENA · Website

SeedSeries AGrowthPre-SeedConsumer Apps & SocialFood & BeverageMedia & EntertainmentGamingB2B SaaSAI & Machine LearningEnterprise SoftwareDeveloper Tools & InfrastructureFintech & PaymentsHealthcare & Digital HealthClimate & Clean Energy

Thesis

Partnering with brilliant founders to upend the status quo by investing in AI-driven software, sustainability technologies, and innovative consumer brands. We believe AI will dominate software over the next decade, and we seek to support founders reimagining industries across all three sectors.

Likely not a fit for

We avoid speculative blockchain projects, consumer-only pitches without unit economics, and ventures in declining sectors. We focus on founders with product-market fit signals and operating experience.

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$4.4B
Decision process
Partnership vote

Partners & team

15 contacts on file

IS

Ian Sigalow

General PartnerCo-Founder & Managing Partner · Primary contact

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i•••@gr•••.com

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CR

Chris Romano

PartnerPartner

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c•••@gr•••.com

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KA

Kelsey Alten

Partner

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k•••@gr•••.com

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DS

Dana Settle

General PartnerCo-Founder & Managing Partner

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d•••@gr•••.com

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BB

Brian Bustamante-Nicholson

PartnerPartner

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b•••@gr•••.com

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Dylan Pearce

PartnerPartner

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d•••@gr•••.com

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KP

Katherine Power

PartnerPartner

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k•••@gr•••.com

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PS

Peter Saperstone

PartnerPartner

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p•••@gr•••.com

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MT

Mark Terbeek

PartnerPartner

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m•••@gr•••.com

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MV

Marcie Vu

PartnerPartner

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m•••@gr•••.com

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JE

John Elton

PartnerPartner

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j•••@gr•••.com

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JM

Jim Murphy

PartnerPartner, Global Strategic Relationships

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j•••@gr•••.com

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KG

Kevin Gasque

Platform & OpsPartner & Chief Operating Officer

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k•••@gr•••.com

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WS

William Szczerbiak

PartnerPartner

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w•••@gr•••.com

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SG

Sharla Grass

Partner

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Portfolio

Ekyam AIEnterprise Software

Ekyam is your ultimate unified e-commerce solution for seamless retail operations, connecting ERP, WMS, OMS, POS, and E-commerce platforms into one powerful, real-time system for unbeatable efficiency and growth.

Grounded AgentsEnterprise Software

Agentic software for previously-intractable problems in business

Newton ResearchEnterprise Software

Newton Research provides AI-powered marketing analytics solutions, enabling businesses to adopt AI quickly and effectively through custom-built agents and a multi-agent framework.

BiologicaFood Beverage

Biologica offers dietary supplements tailored for different life stages of women, combining essential vitamins, botanicals, electrolytes, and probiotics into a single beverage.

UMAFintech Payments

UMA is a decentralized protocol that provides an optimistic oracle to record verifiable truths or data onto a blockchain, enabling various applications such as prediction markets, insurance, and cross-chain communication.

Unconv.aiEnterprise Software

Unconventional AI is rethinking the foundations of a computer to optimize energy efficiency for AI, aiming to build silicon circuits that demonstrate non-linear dynamics similar to biological intelligence.

YassirEcommerce Marketplaces

Yassir is a super app offering ride-hailing, food delivery, and e-commerce services, aiming to provide essential services to users in Africa and its diaspora.

Axiom MathEnterprise Software

Axiom's mission is to build a self-improving superintelligent reasoner, starting with an AI mathematician.

AndurilAerospace Defense

RedZone builds ruggedized, connected portable medical equipment for frontline emergency response teams, transforming outdated hardware into a modern, data-driven infrastructure. Their connected medical data platform enables real-time patient monitoring and equipment readiness, targeting military, EMS, and federal incident preparedness.

Lead BankFintech Payments

Lead Bank is a financial institution that offers a Banking as a Service (BaaS) partner platform, providing solutions for lending, transfers, card offerings, and account management.

TorusClimate Clean Energy

Torus enables users to become their own renewable energy providers through innovative energy solutions and products.

VultronEnterprise Software

Vultron is an AI platform designed to assist federal contractors in crafting winning proposals through purpose-built AI trained on successful submissions.

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Research briefRead more
Greycroft Venture Capital Research Company Overview Greycroft LP is a premier American venture capital firm founded in 2006 by legendary venture capitalist Alan Patricof, along with Dana Settle and Ian Sigalow. The firm manages approximately $4.36 billion in assets under management (AUM as of December 2024) and has made over 900 investments globally, with a focus on early-stage and growth-stage co

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