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Sequel

Miami, FL · Invests in UK; US; Europe · Website

Check size

🔒 $•• – $••
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SeedSeries ASeries BConsumer Apps & SocialE-commerce & MarketplacesTravel & HospitalityMedia & EntertainmentGamingB2B SaaSEnterprise Software

Thesis

Sequel is a digital family office for elite athletes, artists, and entrepreneurs. They back founders who 'bend reality' and believe impossible is an opinion, co-investing alongside top-tier VCs in companies that advance humanity. Beyond capital, Sequel provides storytelling, network access, media attention, and go-to-market support from their community of world champions and culture shapers. Focus areas include healthcare, climate, education, sports tech, and financial inclusion.

Likely not a fit for

Large incumbents, non-impact companies, or startups without cultural resonance for the athlete/celebrity community. Sequel avoids leading deals — they co-invest alongside institutional leads.

How they invest

Lead or follow
Usually follows
Typical decision
~1 month
Warm intro
Not required
Involvement
Passive
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

6 contacts on file

AM

Alex Macdonald

General PartnerCo-Founder & CEO

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LinkedIn profile

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PO

Philipp Omenitsch

General PartnerCo-Founder & CTO

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SB

Shawn Bose

PartnerPartner

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AA

Alex Attard-Manche

Venture PartnerVenture Partner

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AT

Alberto Tenconi

PrincipalPrincipal

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LinkedIn profile

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SB

Sophie Bettels

PrincipalPrincipal

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Portfolio

HowboutConsumer Apps Social

Howbout is a shared calendar app designed for friends to easily organize and share their plans, stay updated on each other's schedules, and foster authentic connections.

GoyasoEcommerce Marketplaces

YASO is the operating system for global brands in China, offering a full-stack solution for e-commerce success, including livestreaming, logistics, and omnichannel growth.

Track TitanGaming

Track Titan provides a platform for sim racers to analyze their performance and improve their lap times through personalized coaching flows and insights.

Understory
MobileServeEnterprise Software

MobileServe is a platform that simplifies the tracking and verification of volunteer service hours for students and organizations, promoting community engagement and social impact.

Recent activity

Sequel in the news

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Research briefRead more
Sequel Research Investment Thesis Sequel is a digital family office and venture co-investment platform founded in 2022, headquartered in Miami with offices in London and San Francisco. The firm was co-founded by Alex Macdonald — formerly the founder of Velocity Black (AI concierge platform raised $••+, acquired by Capital One for ~$•• in 2023) — and Philipp Omenitsch, a tech entrepreneur and an…

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