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Serena Ventures

San Francisco, California · Invests in US · Website

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🔒 $•• – $••
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Pre-SeedSeedSeries AE-commerce & MarketplacesB2B SaaSDeveloper ToolsFintechHealthcare & BiotechFintech & PaymentsEnterprise SoftwareDeveloper Tools & InfrastructureHealthcare & Digital Health

Thesis

We back bold founders reshaping how we live, work, move, and connect. Our perspective is global. Our standard is excellence. Our purpose is to expand access, ownership, and opportunity at scale. We view the underfunding of women and founders of color as a market inefficiency.

Likely not a fit for

Not interested in founders who lack grit or are unwilling to engage with strategic partners

How they invest

Lead or follow
Leads or follows
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Advisor
Fund status
Actively deploying
Assets under mgmt
$111M
Decision process
Partnership vote

Partners & team

4 contacts on file

SG

Sharla Grass

PartnerPartner · Primary contact

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s•••@se•••.com

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BF

Beth Ferreira

General PartnerGeneral Partner

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b•••@se•••.com

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SW

Serena Williams

General PartnerManaging Partner

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s•••@se•••.com

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SJ

Shara Jubilado

Platform & OpsFractional CFO

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s•••@se•••.com

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Portfolio

CalicoEnterprise Software

Calico is an AI-powered sourcing platform that connects brands with vetted global factories, simplifying the production process and enabling high-growth brands to operate like industry giants.

EsusuFintech Payments

Esusu is a financial technology company focused on building credit and financial inclusion for renters, allowing them to report their rent payments to credit bureaus and access various financial tools.

KhloudFood Beverage

Khloud offers a range of protein popcorn flavors, including Cinnamon Roll, White Cheddar, and Sweet & Salty Kettle Corn, focusing on healthy snacking options.

RebelEcommerce Marketplaces

REBEL is a legitimate marketplace for open-box and overstock baby and home products, offering significant savings and verified quality. It's North America’s largest certified B-Corporation.

LuminousEcommerce Marketplaces

Luminous.com is a domain name for sale, valued at a 7 figure USD amount.

Big Head Club
BOSS BeautiesMedia Entertainment

BOSS Beauties is a media and entertainment brand that inspires & elevates the next generation of women & girls to be everything they want to be through impact programs, content, and consumer products.

Mini PartyGaming

Mini Party is a multiplayer party game platform that allows friends to talk and play games together seamlessly.

FiveableEdtech

Fiveable is a content library and study platform for AP students and teachers, providing detailed study guides and practice resources for various AP subjects.

FoodyEcommerce Marketplaces

A recipe marketplace for culinary creators where users can buy amazing recipes and support their favorite culinary creators.

FreeInGreturnsEnterprise Software

Freeing Returns helps businesses recover hidden revenue by identifying and addressing operational inefficiencies that lead to losses.

GoodCashFintech Payments

Good Cash provides ethical and fast loan services specifically designed for migrant workers, particularly Overseas Filipino Workers (OFWs) in Hong Kong. The company focuses on simplifying the loan application process, ensuring quick access to funds, and offering low interest rates.

Recent activity

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Research briefRead more
Serena Ventures Research Investment Thesis Serena Ventures, founded in 2017 by tennis legend Serena Williams and Alison Rapaport Stillman, views the underfunding of women and founders of color as a significant market inefficiency. The firm backs bold founders reshaping how we live, work, move, and connect. Their unique advantage is access to Serena Williams' global network across sports, entertain…

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