AF Ventures
New York, New York · Invests in US; Asia; UK · Website
Check size
🔒 $•• – $••Thesis
Back authentic founders building next-generation consumer brands across food, wellness, personal care, and pet. Combine early-stage capital with hands-on operational partnership and domain expertise to build enduring consumer brands and drive long-term value creation.
Likely not a fit for
Not interested in pure technology plays without consumer brand component. Avoid B2B services or infrastructure without consumer application. Selective about late-stage companies outside Series A/B. Prefer founders committed to authentic brand building over quick exits.
How they invest
- Lead or follow
- Leads or follows
- Typical decision
- ~2 weeks
- Warm intro
- Not required
- Involvement
- Advisor
- Fund status
- Actively deploying
- Decision process
- Partnership vote
Partners & team
8 contacts on file
LinkedIn profile
Sign up free to unlock contact →LinkedIn profile
Sign up free to unlock contact →LinkedIn profile
Sign up free to unlock contact →LinkedIn profile
Sign up free to unlock contact →LinkedIn profile
Sign up free to unlock contact →LinkedIn profile
Sign up free to unlock contact →LinkedIn profile
Sign up free to unlock contact →Portfolio
Cirkul helps you drink more water with no sugar and flavor you control — one sip at a time.
ByHeart is an infant nutrition company that focuses on creating a high-quality infant formula inspired by breast milk. They emphasize scientific research and a commitment to safety and quality in their products.
Jinx is a premium pet food company specializing in dog and cat nutrition, offering a range of products including dry food, wet food, and treats.
LOLA offers clean feminine care products, including tampons, pads, menstrual cups, and period underwear, focusing on natural ingredients and sustainability.
Harmless Harvest offers organic coconut water and beverages, including flavored options and dairy-free yogurt alternatives.
Bravo Sierra Goods operates at 2793 S Market St, Gilbert, AZ. They can be contacted directly through their website.
Clio is a legal practice management software company that provides tools for law firms to manage their operations, client communications, and billing.
YumiBaby.com is for sale on Spaceship. Secure checkout and quick transfer. See all purchase options. No hidden fees.
Kidfresh offers frozen meals for kids that incorporate wholesome ingredients and hidden vegetables to make mealtime easier and more nutritious for families.
Recent activity
- Mar 2026
Wandering Bear Coffee
Series B · Participated
- Feb 2026
Clio Snacks
Series C · Participated
- Jun 2025
Hello Cake
Series B · Participated
- Mar 2025
GAINFUL
Series A · Participated
- Mar 2024
ByHeart
Series C · Participated
- Aug 2023
Jinx
Series B · Participated
- Aug 2022
Bravo Sierra
Series B · Participated
- Dec 2021
Yumi
Series B · Participated
AF Ventures in the news
The Information
Startups Eye a Gold Rush in Electrolytes
Nov 2024
The Weekly Notable Startup Funding Report: 10/21/24
Oct 2024
ftm.eu
Obesity as a business model: the food industry's double agenda
Aug 2024
The 17 Largest NYC Tech Startup Funding Rounds of Q2 2024
Jul 2024
The 14 Largest NYC Tech Startup Funding Rounds of May 2024
Jun 2024
ByHeart Announces $95M in New Financing On The Heels of Rapid Growth and the Completion of its End-to-End Manufacturing, Furthering its Commitment to Transforming the Infant Formula Industry
May 2024
Austin-based Wonderbelly secures $12M round as antacid startup readies for more growth
Apr 2024
Dog food startup fetches $17 million in latest funding round
Aug 2023
The Weekly Notable Startup Funding Report: 8/21/23
Aug 2023
J20 eyes major sophomore fund focused on ‘Zillennials’
Aug 2023
11 of the best food-and-beverage venture capitalists in 2022, according to deal data and other VCs
Oct 2022
Baby food startup Yumi just added 70 women as investors. What’s your excuse?
Jan 2022
Agrifoodtech Digest: Wendy’s plans 700 parking lot ghost kitchens; Knowde nets $72m
Aug 2021
Food allergy prevention startup Ready, Set, Food raises $3.5M
Jun 2021
fooddive.com
Dissolvable beverage startup Tea Drops raises $5M
May 2021
Top VCs funding e-commerce startups share what trends they're excited to see more of in 2021
Feb 2021
Top VC Firms Investing E-Commerce by Deal Count Share What They Want
Jan 2021
How Jordan Gaspar Launched A VC Firm That Has Grown To $105 Million AUM
Nov 2020
Clio Snacks Closes $8M Funding Round After Doubling Growth
Sep 2020
Clio Snacks Closes $8M Funding Round After Doubling Growth
Aug 2020
glossy.co
Why food and beverage investors are betting on beauty brands
Aug 2020
AF Ventures Names Two Consumer Brand Growth Experts as Operating Partners
Aug 2020
Kirsten Green’s Forerunner Ventures raises a new $500 million fund amid the pandemic
Jul 2020
Inside the Mind of a NYC VC: Lauren Jupiter of AF Ventures
Oct 2018
Similar firms
Full-stack creative agency acting as lead creative partner for U.S. consumer brands, providing naming, packaging, advertising and go-to-market systems driven by a proprietary cultural-insights engine and product-culture fit frameworks. Invests in Pre-Seed, Seed, and Series A stage companies.
Operator-led fund that leads first institutional rounds for $1–5M revenue brands at sub-$10M entry valuations, using CEO-level Operating Partners to drive profitability and realistic $300–700M exit paths.
Invests exclusively in consumer brands improving health, sustainability, and inclusivity; offers access to strategic CPG partners (Unilever Ventures, Mars Companion Fund) and applies hedge-fund-like sourcing, unit-economics, and profitability discipline.
Research briefRead more
Add AF Ventures to your investor list
Sign up free to save investors, see partner contacts, and track your raise.
Sign up