Selva Ventures
San Francisco, California · Invests in US · Website
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🔒 $•• – $••Thesis
Health and wellness is one of the most important pillars of the global economy. The $61 trillion global consumer economy is undergoing a seismic shift toward trusted, high-quality products with proven efficacy. We partner with entrepreneurs to advance healthier living through capital, strategic resources, and enduring support grounded in continuous learning in nutrition, biology, and psychology.
Likely not a fit for
No pure CPG commodities, mass-market undifferentiated brands, or brands without health/sustainability/inclusivity focus
How they invest
- Lead or follow
- Usually leads
- Typical decision
- ~2 weeks
- Warm intro
- Not required
- Involvement
- Takes a board seat
- Fund status
- Actively deploying
- Decision process
- Partnership vote
Partners & team
5 contacts on file
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Grüns offers comprehensive nutrition through delicious gummy supplements that combine over 60 ingredients, making it easy and enjoyable to fill nutritional gaps.
OneSkin offers topical products designed for healthy aging, utilizing innovative peptides to enhance skin and hair health.
Native Pet offers vet-formulated, whole-food supplements designed to support various health needs for dogs, including digestion, joints, skin, and overall vitality.
Arrae offers targeted natural supplements designed to address everyday health issues such as bloating, weight management, and stress, using clinically-backed ingredients.
Javvy Coffee offers a range of coffee products including coffee concentrates, protein coffee, and flavored syrups, designed for convenience and customization.
Perelel is a vitamin company founded by OB/GYNs that offers doctor-made vitamins tailored for women at every stage of their hormonal lives, including preconception, pregnancy, postpartum, and menopause.
Sofie Pavitt Face offers a range of skincare products specifically designed for acne-prone skin, including cleansers, serums, and moisturizers.
Cadootz is a kid’s snack brand that offers organic, whole food, protein snacks designed for children. Their products are seed oil-free, gluten-free, and made with simple, clean ingredients.
Mud WTR offers a coffee alternative made from organic ingredients, including functional mushrooms, designed to enhance energy, focus, and overall wellbeing without the jitters associated with traditional coffee.
Crown Affair offers a new routine and ritual for hair care, featuring a range of hair products including creams, conditioners, and tools designed for various hair types.
Hello Cake is a company focused on redefining sexual healthcare accessibility through innovation, offering a range of products including sexual health medications, specialty lubricants, and sex toys designed for women's pleasure.
Recent activity
- Apr 2026
Cadootz
Seed · Lead
- Jan 2026
FoodNerd
Seed · Lead
- Oct 2025
Perelel
Series B · Participated
- Mar 2025
Grüns
Seed · Lead
Selva Ventures in the news
calcalistech.com
After PTSD and years of insomnia, Israeli founder raises $6.5 million to improve sleep through scent
2 months ago
alleywatch.com
The AlleyWatch Startup Daily Funding Report: 6/16/2026
2 months ago
AlleyWatch
The AlleyWatch Startup Daily Funding Report: 6/16/2026
2 months ago
Selva Ventures Invests in Sofie Pavitt Face
3 months ago
Sofie Pavitt Face Funding, Madison Reed Debt, Laurel Supply Lineup And More Indie Beauty Dish
3 months ago
Cadootz! raises over $3m to scale children’s snack brand
5 months ago
FoodNerd raises $7.5 million
6 months ago
OneSkin Closes Series A Investment Round, Fueling The Future of Skin Longevity With Advanced Research
Nov 2024
glossy.co
Unilever Ventures leads $6 million series A investment in Perelel Health vitamin company
Feb 2024
Pulse 2.0
Selva Ventures: Second Fund Closed At $34 Million
Jun 2023
Selva Ventures closes second fund of $34 million
Jun 2023
Selva Ventures Closes $34 Million Second Fund to Support Emerging Health & Wellness Consumer Brands
May 2023
Unilever Ventures’ Backs Selva Ventures in $34 Million Fund for Early-Stage CPG Brands
May 2023
With Unilever Ventures’ Backing, Selva Ventures Closes $34M Fund To Invest In Early-Stage CPG Brands
May 2023
Selva Ventures to invest $34M Fund II in health, wellness-focused brands
May 2023
9 venture capitalists that every early-stage consumer brand should know if they're looking to raise capital
Jun 2022
'A very capital intensive game': More CPG startups are fundraising to fund wholesale expansion
May 2022
Similar firms
Operator-led fund that leads first institutional rounds for $1–5M revenue brands at sub-$10M entry valuations, using CEO-level Operating Partners to drive profitability and realistic $300–700M exit paths.
Focuses on dynamic teams with sound fundamentals building market-leading consumer brands.
Women-led VC systematically backs clinically rigorous, behaviorally grounded wellbeing startups tackling stigmatized areas—alcohol use disorder, menopause, mental health—using stigma as an investing edge and insisting on consumer-grade UX.
Research briefRead more
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