Fernbrook Capital Management

Lily AI optimizes product content to enhance search and discovery across various platforms, utilizing AI technologies for eCommerce and marketing.

Archive is an AI social listening and creator discovery platform that automates reporting, gifting, and usage rights for e-commerce brands.

Raydiant is a digital signage platform that allows businesses to turn their screens into interactive signage, enhancing customer engagement and driving revenue.

Ember Technologies is known for creating the world's first temperature control mug, providing innovative drinkware solutions that keep beverages at the perfect temperature.

PetPlate offers fresh, human-grade dog food delivered to your door, tailored to meet the unique dietary needs of dogs, with a focus on quality ingredients and veterinary nutrition.

Needle & Thread offers ultra-feminine contemporary womenswear, specializing in stylish and elegant dresses.

Westman Atelier is a clean beauty brand that focuses on high-quality makeup products with a commitment to sustainability and clean ingredients.

Material provides a comprehensive retail solution designed for independent retailers, offering tools for in-store and online sales, customer relationship management, inventory management, and ecommerce services.

Countable is a best-in-class advocacy platform that helps campaigns connect with voters, send messages to officials, capture testimonials, and raise awareness through community features.

WithJoy offers a comprehensive platform for wedding planning, including customizable wedding websites, guest list management, online RSVPs, and wedding registries.

Knotch is a content intelligence and optimization platform that provides insights into customer journeys, content performance, and sentiment analysis, leveraging AI for content optimization and analytics.

Hello Alfred is redefining living experiences by leveraging technology to create smarter, more connected homes that enhance the way people live.

Founded by Natalie Massenet and Nick Brown, the fund targets culture-defining digitally native consumer brands using a customer-wallet, consumer-journey lens, backing underrepresented founders and sustainable, Web3-enabled retail. Imaginary Ventures is co-founded by Net-a-Porter founder Natalie Massenet and veteran consumer VC Nick Brown, organizing investments around the 'customer wallet' and consumer journey rather than traditional category silos, with a portfolio deliberately over-indexed to culture-defining digitally native brands like Glossier, Skims, and Reformation. The fund explicitly structures investments to back underrepresented founders (with ~50% of Fund I founded by women) and focuses on circularity, sustainable consumption, and Web3 as the next frontier for consumer brands, positioning itself as one of the few consumer VCs operationalizing how brands will manifest in virtual and hybrid retail.

Full-stack creative agency acting as lead creative partner for U.S. consumer brands, providing naming, packaging, advertising and go-to-market systems driven by a proprietary cultural-insights engine and product-culture fit frameworks. Invests in Pre-Seed, Seed, and Series A stage companies.

Early-stage and seed investor based in NYC, founded by a French-American operator, known for access to oversubscribed brand-consumer rounds and backing cult, consumer-grade startups that simplify regulated categories. The firm organizes its investment worldview around "societal organizing principles," backing companies that radically simplify complex, regulated categories while delivering consumer-grade experiences, particularly targeting cult brand consumer companies that build intense customer affinity.