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Imaginary Ventures

New York, NY · Invests in US; UK; Europe · Website

Thesis

Iconic consumer brands are built by visionary founders combining creative vision with digital-first distribution. We partner with purpose-driven entrepreneurs early, leveraging deep expertise in brand building, customer relationships, and global expansion to scale culture-defining businesses.

Likely not a fit for

No copycat brands without differentiation, brands relying solely on celebrity endorsement without authentic product, unsustainable business models, or teams without diverse perspectives

How they invest

Lead or follow
Usually leads
Typical decision
~2 months
Warm intro
Preferred
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$1.5B
Decision process
Partnership vote

Partners & team

9 contacts on file

NM

Natalie Massenet

General PartnerCo-Founder and General Partner · Primary contact

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LinkedIn profile

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NB

Nick Brown

General PartnerCo-Founder and General Partner

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KD

Kelly Dill

PartnerPartner

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LL

Logan Langberg

PartnerPartner

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AM

Andrew Maxman

PartnerPartner

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TC

Tara Campbell

PrincipalVice President

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SA

Sydney Allen

AssociateSenior Associate

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JK

Julia Kelly

AssociateSenior Associate

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SW

Scott Wilk

Platform & OpsChief Financial Officer

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Portfolio

GlossierEcommerce Marketplaces

Glossier is a beauty brand that focuses on skincare and makeup products, emphasizing a direct-to-consumer approach and community engagement.

SkimsEcommerce Marketplaces

SKIMS offers a range of body solutions and clothing designed to fit every body type, including loungewear, activewear, and collaborations with brands like Nike and The North Face.

ReformationConsumer Apps Social

Reformation is a digitally-led women's contemporary apparel brand focused on sustainable fashion. Founded in 2009, it emphasizes the use of premium lower-impact materials and responsible practices, with a mission to push the fashion industry towards sustainability.

FarfetchEcommerce Marketplaces

Farfetch is a global online marketplace for luxury fashion, offering a curated selection of designer clothing, accessories, and homeware for men, women, and children. The platform connects consumers with a wide range of luxury brands and boutiques, providing a unique shopping experience with options for free shipping and returns.

EverlaneEcommerce Marketplaces

Everlane is a direct-to-consumer clothing retailer that focuses on providing high-quality, ethically produced apparel at transparent prices. The company offers a wide range of clothing and accessories for both men and women, emphasizing sustainable practices and quality craftsmanship.

Good AmericanEcommerce Marketplaces

Good American is a fashion brand that focuses on creating denim and apparel designed to fit and flatter women of all sizes, from 00 to 32 plus. The brand emphasizes comfort, quality, and inclusivity, with a commitment to sustainable practices and innovation in the fashion industry.

Universal StandardEcommerce Marketplaces

Universal Standard offers plus size and inclusive fashion with sizes ranging from 00 to 40, focusing on providing stylish and comfortable clothing options for all body types.

KhyEcommerce Marketplaces

Khy is a fashion brand by Kylie Jenner offering a variety of clothing collections including dresses, denim, and swimwear.

Daily Harvest

Daily Harvest is a food and beverage company that specializes in clean, prepped, frozen meals, including smoothies, oat bowls, and functional elixirs. The company is dedicated to making it convenient for consumers to enjoy sustainably grown, organic fruits and vegetables, aiming to improve both human and planetary health through its offerings.

KosasConsumer Apps Social

Kosas Cosmetics offers makeup products that are designed for skincare enthusiasts, emphasizing clean ingredients and comfortable wear.

Half Magic BeautyEcommerce Marketplaces

Vegan, cruelty-free makeup brand founded by Donni Davy, known for its vibrant and imaginative products inspired by the show Euphoria.

NecessaireConsumer Apps Social

Nécessaire is a personal care company that offers a range of body, hand, hair, and lip products, focusing on clean and effective formulations.

Recent activity

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Research briefRead more
Imaginary Ventures Research Investment Thesis Imaginary Ventures is a leading early-stage venture capital firm dedicated to identifying, investing in, and scaling iconic, generationally-defining consumer businesses. Founded in 2018 by Natalie Massenet (founder of Net-a-Porter) and Nick Brown (early investor in Glossier, Warby Parker, The RealReal), the firm combines deep expertise in consumer bran

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