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L'ATTITUDE Ventures logo

L'ATTITUDE Ventures

San Diego, California · Invests in US · Website

Pre-SeedSeedSeries AConsumer Apps & SocialE-commerce & MarketplacesFood & BeverageB2B SaaSAI & Machine LearningDeveloper ToolsEnterprise SoftwareDeveloper Tools & InfrastructureHR Tech & Future of WorkFintech & PaymentsHealthcare & Digital HealthReal Estate & PropTechEdTechRobotics & AutomationLogistics & Supply Chain

Thesis

Latino founders represent an underserved but exceptionally talented segment of the entrepreneurial ecosystem. We invest in visionary founders who combine bold ideas with execution excellence to build scalable, high-impact businesses that create both economic and social value. We believe institutional capital paired with strategic partnership from Fortune 100 executives and operating experts can unlock the full potential of Latino-led innovation.

Likely not a fit for

We do not invest in: non-Latino founder-led companies, companies not incorporated in the US, businesses without clear US-based leadership, single-founder teams without domain expertise, or companies primarily focused on pure profit extraction without societal impact.

How they invest

Lead or follow
Usually leads
Typical decision
~2 months
Warm intro
Preferred
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$100M
Decision process
Partnership vote

Partners & team

7 contacts on file

ST

Sol Trujillo

PartnerPartner · Primary contact

+ Pitch

s•••@la•••.com

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CS

Cecilia Sanchez

PartnerPartner

+ Pitch

c•••@la•••.com

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S(

Solomon (Sol) D. Trujillo

General PartnerCo-Founder / Managing Partner

+ Pitch

s•••@la•••.com

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PA

Pete Amaro

General PartnerManaging Partner

+ Pitch

p•••@la•••.com

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LM

Laura Moreno Lucas

General PartnerManaging Partner / General Partner

+ Pitch

l•••@la•••.com

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OM

Oscar Munoz

General PartnerGeneral Partner

+ Pitch

o•••@la•••.com

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FR

Fabián Ronisky

PrincipalPrincipal

+ Pitch

f•••@la•••.com

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Portfolio

NopaleraEcommerce Marketplaces

Nopalera is a company that focuses on providing premium products related to the nopal cactus, emphasizing sustainability and natural ingredients.

Camino FinancialFintech Payments

Camino Financial is a data-driven financial technology platform pioneering affordable credit and financial products for U.S. Latinx businesses. The company uses proprietary artificial intelligence software to aggregate data and build machine learning models to drastically reduce financing costs for thin-file, cash-based microenterprises.

Cleverman
Ares MaterialsManufacturing Industrial

Creating the next generation of optical polymers with AI & Machine Learning that will drive the future of the display industry.

Mavida HealthHealthcare Digital

Mavida Health offers specialized online therapy and medication management for women's mental health, focusing on various life stages including pregnancy, parenting, and menopause. The platform provides a supportive community and expert resources to empower women throughout their mental health journey.

Agua BonitaFood Beverage

We make 100% real fruit aguas frescas out of rescued produce. Authentic recipes, women-owned, and all real ingredients, all the time.

ListoEnterprise Software

Listo is the leading communication and task management platform for the deskless workforce, seamlessly connecting guests to staff and internal teams to one another with a single tap on any device.

FlowConsumer Apps Social

Flow is a leading layer-one blockchain network designed for consumer and fintech applications, enabling seamless Web3 experiences. It is recognized for its scalability and usability, powering popular projects like NBA Top Shot and CryptoKitties, and is trusted by millions of users and global institutions such as PayPal and Disney.

ParabeacGaming

Parabeac is a dynamic company focused on enhancing online gaming experiences through innovative gaming mechanics and user-friendly platforms, catering especially to novice players seeking engaging and accessible gaming options.

BedrockRobotics Automation

Bedrock Ocean Exploration is a vertically-integrated geophysical surveying and seafloor data company that designs, builds, and operates Autonomous Underwater Vehicles (AUVs) optimized for nearshore geophysical surveys to provide high resolution seafloor data needed for critical decision-making.

Base Cap AnalyticsEnterprise Software

BaseCap is a software company that helps organizations make better decisions by improving the accuracy and quality of the information they rely on.

ExtrasensEEnterprise Software

Extrasense is an integrated pest management platform that provides an infrastructure with advanced recognition tools, information products, and expert commentary for detection and management of endemic, new, and exotic pests.

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Research briefRead more
L'ATTITUDE Ventures Research Executive Summary L'ATTITUDE Ventures is the largest Latino-focused early-stage venture capital fund in the United States. Founded in 2019 with headquarters in San Diego, California, the firm invests exclusively in early-stage companies founded or led by Latino entrepreneurs. With over $100 million in assets under management from Fund II, L'ATTITUDE has established its

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