Sugar Capital

Lucky Energy offers a range of energy drinks and gummies, focusing on unique flavors and health-conscious ingredients, including zero sugar and super ingredients.

Jupiter offers a range of scalp care products designed to address various hair and scalp concerns, including dandruff and dry scalp.

Starface is a skincare brand focused on acne care, offering products like pimple patches that promote self-expression and confidence.

Exponent Beauty offers self-activated clinical-grade skincare products designed to address various skin concerns.

Natural Cruelty-Free Skincare For Sensitive Skin

Snif offers fine fragrances and scented candles, focusing on high-quality ingredients and a fun shopping experience. They aim to make fragrance accessible and enjoyable for consumers.

BlackWolf offers a range of men's grooming products designed to tackle issues like acne, body odor, and dry skin, featuring high-quality ingredients and innovative devices.

Brightland offers premium quality extra virgin olive oils, vinegars, and honey sourced from California's family-run groves, focusing on freshness and flavor.

Omsom is a proud + loud Asian food brand that offers cooking sauces and saucy noodles crafted by iconic Asian American chefs, aiming to celebrate and reclaim Asian flavors and stories.

Caraway offers a range of ceramic non-stick cookware, bakeware, and food storage solutions that are non-toxic and designed for a clean kitchen experience.

Hello Cake is a company focused on redefining sexual healthcare accessibility through innovation, offering a range of products including sexual health medications, specialty lubricants, and sex toys designed for women's pleasure.

Full-stack creative agency acting as lead creative partner for U.S. consumer brands, providing naming, packaging, advertising and go-to-market systems driven by a proprietary cultural-insights engine and product-culture fit frameworks. Invests in Pre-Seed, Seed, and Series A stage companies.

Early-stage venture firm and venture studio that builds groundbreaking companies.

Founded by Natalie Massenet and Nick Brown, the fund targets culture-defining digitally native consumer brands using a customer-wallet, consumer-journey lens, backing underrepresented founders and sustainable, Web3-enabled retail. Imaginary Ventures is co-founded by Net-a-Porter founder Natalie Massenet and veteran consumer VC Nick Brown, organizing investments around the 'customer wallet' and consumer journey rather than traditional category silos, with a portfolio deliberately over-indexed to culture-defining digitally native brands like Glossier, Skims, and Reformation. The fund explicitly structures investments to back underrepresented founders (with ~50% of Fund I founded by women) and focuses on circularity, sustainable consumption, and Web3 as the next frontier for consumer brands, positioning itself as one of the few consumer VCs operationalizing how brands will manifest in virtual and hybrid retail.