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Unpopular Ventures

San Francisco, California · Invests in LATAM; Asia; US; Europe · Website

Pre-SeedSeedSeries AConsumer Apps & SocialE-commerce & MarketplacesTravel & HospitalityB2B SaaSDeveloper ToolsFintechFintech & PaymentsEnterprise SoftwareDeveloper Tools & InfrastructureHealthcare & Digital HealthClimate & Clean EnergyEdTech

Thesis

Invest in the smartest people, regardless of what they're building, especially if the idea sounds bad in the beginning. Focus on exceptional founders in overlooked markets and non-consensus businesses. Optimize for founder quality over sector fit.

Likely not a fit for

Avoid founders chosen for idea polish rather than capability, crowded markets, sexy consensus ideas, and founders needing excessive hand-holding. Don't pursue purely speculative crypto or AAA game studios.

How they invest

Lead or follow
Usually leads
Typical decision
~1 week
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Assets under mgmt
$199M
Decision process
Solo GP

Partners & team

2 contacts on file

PL

Peter Livingston

General PartnerFounder & Managing Partner · Primary contact

+ Pitch

p•••@un•••.vc

LinkedIn profile

X profile

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TR

Thibault Reichelt

PartnerPartner

+ Pitch

t•••@un•••.vc

LinkedIn profile

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Portfolio

YassirEcommerce Marketplaces

Yassir is a super app offering ride-hailing, food delivery, and e-commerce services, aiming to provide essential services to users in Africa and its diaspora.

TryjeevesFintech Payments

Jeeves is a global financial management platform that offers services for corporate payments, credit cards, and expense management. It aims to provide modern financial solutions for businesses.

ZeptoEcommerce Marketplaces

Zepto is revolutionizing the way India shops with a focus on speed, offering 10-minute delivery for a wide range of products.

99 MinutosLogistics Supply Chain

99minutos provides intelligent logistics services for eCommerce in Latin America, connecting businesses with a smart network of services designed to scale.

DecentroFintech Payments

Decentro provides APIs and SDKs to build, launch, and scale fintech solutions, focusing on payment collections, settlements, and banking integrations.

BlazeBiotech Life Sciences

Blaze is a multifaceted company involved in biotechnology for cancer treatment, conservative media, AI marketing tools, cannabis software, and no-code app development.

SniffspotEcommerce Marketplaces

Sniffspot enables anyone to rent land by-the-hour as a safe and private dog park, providing a unique community for dog owners to find safe spaces for their pets to play and exercise.

Hint HealthcareHealthcare Digital

Hint Health is a leading digital health company focused on Direct Primary Care, providing software and resources to support its growth. Hint powers over 2500 direct care organizations through its Core and Clinical solutions designed to accelerate the growth and adoption of Direct Care.

StepfulEdtech

Stepful offers affordable, online training programs for healthcare careers, helping students gain certifications and job readiness through flexible learning.

Community PhoneEnterprise Software

Community Phone provides a simple and reliable phone service for homes and businesses, focusing on customer service and transparency without hidden fees or contracts.

Yummy IncEcommerce Marketplaces

Yummy Inc operates an online grocery delivery service and sells various products like cookies, milk, and ice cream, serving areas like Hollywood and Santa Monica.

ConstraforEnterprise Software

Constrafor is a SaaS and fintech innovator purpose-built for construction, offering a suite of risk management software and growth solutions for contractors and subcontractors.

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Research briefRead more
Unpopular Ventures Research Document Investment Thesis Unpopular Ventures, founded in 2019 by Peter Livingston and Thibault Reichelt, invests in "the best companies, off the beaten path." The core thesis is rooted in Peter Livingston's personal anti-portfolio of missed opportunities: Instagram (Burbn), Nubank (Brazilian credit card), and DoorDash (food delivery). Rather than focusing on ideas, UV

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