FFundraiseJet
BrandProject logo

BrandProject

Toronto, ON · Invests in North America; US · Website

Thesis

We partner with visionary founders to accelerate, incubate, and scale consumer brands. Our team of experienced operators provides not just capital but hands-on guidance in strategy, product, growth, finance, and team development to help founders build world-class digital consumer brands.

Likely not a fit for

Not interested in B2B software, pure technology plays, or founders seeking passive investor relationships. Focus is consumer products where we have category expertise.

How they invest

Lead or follow
Usually leads
Typical decision
~2 months
Warm intro
Not required
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

4 contacts on file

AB

Andrew Black

General PartnerFounder, Managing Partner · Primary contact

+ Pitch

LinkedIn profile

X profile

Sign up free to unlock contact →
CL

Chad Leger

Platform & OpsCFO & Operating Partner

+ Pitch
HW

Hayden Williams

PartnerPartner

+ Pitch

LinkedIn profile

X profile

Sign up free to unlock contact →
AH

Abigail Haines

PrincipalPrincipal

+ Pitch

Portfolio

Daily Harvest

Daily Harvest is a food and beverage company that specializes in clean, prepped, frozen meals, including smoothies, oat bowls, and functional elixirs. The company is dedicated to making it convenient for consumers to enjoy sustainably grown, organic fruits and vegetables, aiming to improve both human and planetary health through its offerings.

FreshlyFood Beverage

Freshly is a meal delivery service that provides healthy, chef-cooked meals delivered to customers' doors, catering to the growing demand for convenient and nutritious food options.

RitualFood Beverage

Ritual is a health-focused company offering a range of nutritional supplements, including multivitamins and gut health products. They emphasize high standards and transparency in their product offerings.

Our Place
Owlet Baby Care
Chef's PlateFood Beverage

Chef's Plate offers affordable meal kits with fresh, pre-portioned ingredients delivered to your door, featuring a variety of chef-inspired recipes each week.

ClutchEcommerce Marketplaces

Clutch is reinventing the way Canadians buy and sell cars online, offering a stress-free, transparent, and customer-focused experience without traditional dealership hassles.

Wonderbelly

Wonderbelly is a company focused on clean digestive medicine, providing innovative solutions to enhance digestive health. They are committed to ensuring digital accessibility for people with disabilities, continuously improving user experience through various accessibility features on their website.

PersonaSecurity Cyber

Persona provides a configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more, helping businesses manage identity-related use cases.

AtollaEcommerce Marketplaces

Atolla appears to be a domain registration and hosting service, offering tools for website creation, shared hosting, and encrypted email services.

Felix & Friends
Peachy

Recent activity

BrandProject in the news

Similar firms

Research briefRead more
BrandProject Research Investment Thesis BrandProject is a Toronto-based venture capital fund that partners with visionary founders to build world-class digital consumer brands. Founded in 2013 by Andrew Black with roots in launching disruptive brands at iconic companies like Virgin Mobile, LEGO, and Nike, BrandProject combines capital with hands-on operational support from experienced brand builde

Sign up free to read the full research brief →

Add BrandProject to your investor list

Sign up free to save investors, see partner contacts, and track your raise.

Sign up