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Consumer Ventures

Chicago, Illinois · Invests in US · Website

Thesis

Partner with passionate consumer brand founders who have achieved post-traction revenue validation ($500K-$10M), providing both capital and hands-on operational support to accelerate growth

Likely not a fit for

No companies without proven market demand; pre-revenue startups; non-consumer categories

How they invest

Lead or follow
Leads or follows
Typical decision
~2 weeks
Warm intro
Not required
Involvement
Observer
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

2 contacts on file

JS

Jason Starr

General PartnerFounder, Managing Director · Primary contact

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LinkedIn profile

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JB

Jeff Brezek

Platform & OpsOperating Partner

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Portfolio

PacasEcommerce Marketplaces

Pacas Inc. sells alpaca and silk products, including socks and scarves. Their 6-pack women's performance socks feature cushioned bottoms and vented tops. Pacas also offers compression socks with alpaca wool for blood flow and comfort.

Pod FoodsEcommerce Marketplaces

Pod is the leading solution for omnichannel sales representation for brands at every stage of growth, providing a tech-enabled grocery supply chain designed for brands first.

Quevos
Reel Paper
Sacred Serve
StanttEcommerce Marketplaces

Stantt specializes in custom men's dress shirts and pants, offering a perfect fit for every individual.

Peter MillarConsumer Apps Social

Peter Millar is a luxury apparel brand known for its tailored golf clothing and elevated craftsmanship. The company offers men's and women's clothing, shoes, and accessories.

CarawayFood Beverage

Caraway offers a range of ceramic non-stick cookware, bakeware, and food storage solutions that are non-toxic and designed for a clean kitchen experience.

Yishi FoodsFood Beverage

Yishi Foods focuses on intentional nourishment through thoughtful food, functional drinks, and simple wellness rituals. The company offers a variety of recipes and products aimed at enhancing health and wellness.

Aura BoraFood Beverage

Aura Bora offers a range of unique sparkling waters with flavors like Cactus Rose, Strawberry Basil, and Lavender Cucumber, available for purchase online and through Amazon.

Retail AwareEnterprise Software

Retail Aware provides in-store shopper behavior data to brands and retailers, helping them understand shopper interactions and improve ROI through data-driven insights.

Adgile Media GroupMarketing Adtech

Adgile Media Group specializes in TV ad measurement, offering verification of impression delivery across platforms.

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Research briefRead more
Consumer Ventures Research Investment Thesis Consumer Ventures is a specialized venture capital firm focused on backing passionate entrepreneurs building the next generation of great consumer brands and companies. Led by Jason Starr, an operator-investor hybrid with extensive experience across operations, technology, venture capital, and private equity in consumer brands, the firm partners with fo

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