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XRC Labs

Brooklyn, New York · Invests in US; North America; MENA; Europe; Africa; LATAM; Asia · Website

Pre-SeedSeedSeries AE-commerce & MarketplacesB2B SaaSAI & Machine LearningData & AnalyticsFintechHealthcare & BiotechHealthcare & Digital HealthFintech & PaymentsEnterprise SoftwareLogistics & Supply Chain

Thesis

Technologies that change and are changed by consumer behavior. We invest at the intersection of innovation and consumer behavior, providing not just capital but direct access to corporate partners (Mastercard, Estée Lauder, TJX), 370+ mentors, and retail distribution.

Likely not a fit for

Pure-play consumer apps without defensible unit economics, hardware-heavy plays without supply chain partnerships, businesses requiring massive CAC without corporate subsidies, solo founders without operating experience, technologies without clear consumer behavior angle

How they invest

Lead or follow
Usually leads
Typical decision
~2 weeks
Warm intro
Preferred
Involvement
Takes a board seat
Fund status
Actively deploying
Decision process
Partnership vote

Partners & team

7 contacts on file

PA

Pano Anthos

General PartnerFounder & Managing Partner · Primary contact

+ Pitch

p•••@xr•••.com

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DM

Diana Melencio

General PartnerGeneral Partner, Brand Capital Fund

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d•••@xr•••.com

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AS

Al Sambar

Venture PartnerSenior Advisor & Venture Partner

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DS

Darshan Shah

PrincipalPrincipal, Pre-Seed Funds

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KC

Kelly Chen

InvestorInvestor, Brand Capital Fund

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AR

Andrew Ross

Venture PartnerSenior Advisor & Venture Partner

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RH

Rob Hull

Venture PartnerSenior Advisor & Venture Partner

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Portfolio

BillieConsumer Apps Social

Billie is a body care brand offering a range of products including shaving kits, deodorants, and bodycare essentials. The brand focuses on clean and effective body routines.

ThesisEnterprise Software

Thesis is a pioneering venture studio dedicated to building on Bitcoin, focusing on empowering individuals and communities through innovative solutions. Since 2014, they have developed market-leading products such as Fold, Mezo, tBTC, Acre, and Taho, all aimed at challenging traditional systems and shaping a decentralized future.

OneImagingHealthcare Digital

OneImaging is a radiology platform that simplifies medical imaging for patients, providers, and employers, connecting people to a nationwide network of accredited imaging centers and delivering up to 80% cost savings while ensuring high-quality care and transparent pricing.

ShopShopsEcommerce Marketplaces

ShopShops is a platform for authentic pre-owned luxury and designer goods, offering a unique e-commerce experience through live shopping events hosted by sellers around the world.

SnappyEcommerce Marketplaces

Snappy is a corporate gifting platform that simplifies the process of sending thoughtful gifts and swag to employees and customers, enhancing engagement and appreciation in the workplace.

HilosEcommerce Marketplaces

Hilos offers a platform for designers to create footwear lines directly from their browser, utilizing software that enables rapid 3D printing of shoes from sketches.

Proper GoodEcommerce Marketplaces
SolawaveManufacturing Industrial

Ningbo Solawave Housewares Co., Ltd. specializes in the development and manufacturing of household daily necessities and low-carbon, energy-saving products for residential buildings. The company has a diverse product system based on OEM and ODM cooperation models, including plastic daily necessities and green building products.

Naked Sundays
Stabl
FindMineEnterprise Software

FindMine is a venture-backed technology company that has created an industry-leading content creation engine using machine learning, aimed at enhancing retail through AI-powered personalized styling and outfitting.

EndearHealthcare Digital

Endear AI provides intelligent infrastructure for regulated industries, focusing on secure AI agent orchestration, pharmaceutical supply chain compliance, and private AI deployments.

Recent activity

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Research briefRead more
XRC Ventures Research Document Investment Thesis XRC Ventures is an early-stage venture capital firm and startup accelerator investing at "the intersection of technology and consumer behavior" — focused on technologies that both shape and are shaped by consumer behavior. Founded in 2015 by Pano Anthos, the firm operates across a multi-strategy platform with three distinct funds (Pre-Seed Funds, Op

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